Privacy policy

ScaleUp (Asili (Pty) Ltd)

Effective date: 24 February 2026

1. Introduction

This Privacy Policy explains how Asili (Pty) Ltd (Registration No. 2021/101376/07), trading as ScaleUp ("ScaleUp", "we", "us" or "our"), collects, uses and protects personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA).

This policy applies to all visitors to our website and all individuals who interact with us electronically or in person.

2. Information we collect

Information you provide directly

• Full name
• Email address
• Phone number
• Company name
• Job title
• Billing information, where applicable
• Information submitted via contact forms, surveys or event registrations

Information collected automatically

• IP address
• Browser type
• Device information
• Website usage data
• Pages visited and session duration

Client-related information

In the course of providing advisory and facilitation services, we may process personal information relating to leadership teams or employees of our clients. In such cases, we act as an Operator under POPIA and process that information only on the instructions of the Client.

3. Purpose of processing

We process personal information to respond to enquiries, deliver advisory, coaching and facilitation services, manage client relationships, issue invoices and process payments, improve our services and website, send relevant business communications, and comply with legal and regulatory obligations.

We process personal information only for lawful and legitimate purposes.

4. Lawful basis for processing

We process personal information on the basis of consent, performance of a contract, compliance with legal obligations and legitimate business interests. You may withdraw consent at any time where processing is based on consent.

5. Disclosure of personal information

We may share personal information with our directors, employees and contracted facilitators; IT, hosting, CRM and email service providers; professional advisers; and regulatory authorities where legally required. We do not sell personal information. Service providers processing information on our behalf must maintain appropriate confidentiality and security safeguards.

6. Cross-border transfers

Where personal information is transferred outside South Africa, for example through cloud hosting services, we ensure appropriate safeguards are in place in accordance with POPIA.

7. Data security

We implement reasonable technical and organisational measures to protect personal information against loss, unauthorised access, disclosure, alteration and destruction. No electronic transmission is completely secure, and we cannot guarantee absolute security.

8. Retention of information

We retain personal information only for as long as necessary to fulfil the purpose for which it was collected, comply with legal or tax obligations, or meet legitimate business purposes. Client data retention is governed by the relevant client agreement.

9. Your rights under POPIA

You have the right to access your personal information, request correction or deletion, object to processing, withdraw consent where applicable, and lodge a complaint with the Information Regulator. Requests may be directed to the contact details below.

10. Cookies

Our website may use cookies and analytics tools to improve functionality and user experience. You may disable cookies in your browser settings.

11. Contact details

Information Officer: Nicholas Thiede
Email: nicholas@scaleup.co.za

If you believe your personal information has been processed unlawfully, you may lodge a complaint with the Information Regulator of South Africa.