Terms and conditions

ScaleUp (Asili (Pty) Ltd)

Effective date: 24 February 2026

1. Introduction

These Website Terms and Conditions ("Terms") govern your access to and use of this website. By using this website, you agree to be bound by these Terms. If you do not agree, you must not use the website.

This website is operated by Asili (Pty) Ltd (Registration No. 2021/101376/07), trading as ScaleUp ("ScaleUp", "we", "us" or "our").

2. Nature of website content

The content on this website is provided for general informational purposes only. Nothing on this website constitutes legal, accounting, investment or regulated professional advice, creates a client relationship, or guarantees business outcomes or performance improvements.

A formal advisory relationship exists only once a written agreement has been signed between ScaleUp and a client.

3. No guarantees

We make no warranties or representations, express or implied, regarding the completeness or accuracy of website content, the suitability of any framework or methodology, or the achievement of specific business results. Use of information from this website is at your own risk.

4. Intellectual property

All content on this website, including text, frameworks, methodologies, concepts, graphics, logos, downloadable materials and branding elements, is the intellectual property of ScaleUp or its licensors and is protected under applicable intellectual property laws.

You may view and download content for internal, non-commercial use only. You may not reproduce or distribute content, modify or adapt materials, commercialise or resell methodologies, use content for consulting or advisory services, or use the ScaleUp name or brand without written permission.

5. Acceptable use

You agree not to use the website for unlawful purposes, attempt to gain unauthorised access to systems, interfere with website functionality, introduce malicious code, or misrepresent your identity. We reserve the right to restrict access for misuse.

6. Limitation of liability

To the fullest extent permitted by law, ScaleUp shall not be liable for indirect or consequential damages, loss of profit, loss of data, business interruption or loss of opportunity arising from the use of this website.

Our total aggregate liability in relation to website use shall not exceed ZAR 5,000. Nothing in these Terms excludes liability for fraud, wilful misconduct or gross negligence.

7. Confidentiality

Information submitted via this website does not create a confidential relationship unless expressly agreed in writing. You should not submit confidential business information via website forms. Confidentiality obligations arise only under a signed agreement.

8. External links

This website may contain links to third-party websites. We do not control or endorse third-party websites and are not responsible for their content or practices.

9. Privacy

Use of this website is subject to our Privacy Policy.

10. Governing law

These Terms are governed by the laws of the Republic of South Africa. The courts of South Africa have exclusive jurisdiction over any dispute arising from website use.

11. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions remain in full force and effect.